Phase 01 / 04
DeliveryDiscovery
Current tools, data sources, lifecycle stages today, and where leads are actually falling through.
01 / 04
Digital Marketing
Marketing automation & email
Turn scattered lists and one-off campaigns into a lifecycle: welcome, nurture, re-engagement, and win-back — wired into your CRM and triggered by real behaviour.
What this is
Definition
We design and implement the automated side of your marketing: email and lifecycle journeys, CRM workflows, lead scoring, segmentation, and the integrations that connect product or sales activity into marketing. The goal is fewer manual blasts, more relevant messages, and a pipeline handover sales actually trust.
Problems we help untangle
- 01Email goes out in one-off bursts with no lifecycle logic; unsubscribes climb and engagement tails off.
- 02Leads fall into the CRM without scoring, routing, or timely follow-up — great prospects go cold.
- 03Data lives in five tools (site, CRM, billing, product, ads) with nothing syncing cleanly.
- 04Marketing and sales blame each other for bad handoffs because the rules were never written down.
Approach
How we help
Map the lifecycle stages that actually exist for your audience, and design sequences around behaviour, not dates on a content calendar.
Set up or tidy up your automation platform — segments, flows, suppression logic, and consent/opt-in handling done properly.
Wire CRM, site, product, and ads together with a simple, documented source of truth for contact data.
Agree a lead scoring + routing model with sales so handoffs are consistent and measurable.
Delivery
How the work happens
The exact shape depends on scope. We keep phases legible and decisions documented.
Phase 02 / 04
DeliveryDesign
Lifecycle map, journey flows, lead scoring model, segments, and the integrations needed to support them.
02 / 04
Phase 03 / 04
DeliveryBuild
Implement flows, templates, and integrations in your platform of choice, with testing across real audience samples.
03 / 04
Phase 04 / 04
DeliveryLaunch & tune
Gradual rollout, performance reviews on the journeys that matter most, and a calm iteration rhythm.
04 / 04
Toolkit
Toolkit
We work inside whichever stack fits your stage and budget; common choices:
Toolkit
04Toolkit
Email / marketing automation
HubSpot, Mailchimp, ActiveCampaign, Customer.io, Klaviyo (ecom), MailerLite
FAQ
Questions about this service
What buyers typically want to know before committing: scope, outputs, process, and how to get started.
Still have a question not covered here?
Start a conversationNext step
Move from intent to a clear plan
Share your context and constraints. We will suggest a sensible starting point and engagement shape.