Google Analytics 4
Event-based reporting, conversions, and reading performance without vanity metrics.
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Build a working foundation in SEO, content, paid media, and analytics, structured for people who want to understand digital marketing from the inside and apply it in real roles.
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Pulled from this track's published outline, the same source as the full track page.
Event-based reporting, conversions, and reading performance without vanity metrics.
Indexing health, queries, and the organic side of the funnel.
Search and performance fundamentals: structure, keywords, bidding basics, and reading results.
Social campaigns: objectives, audiences, and creative iteration at a practical level.
Keyword research, difficulty, and content gaps using industry-standard suites on free tiers where possible.
Lists, journeys, and basic automation so email sits credibly next to SEO and paid.
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